People and technology meet in the brand image we created for Yumi, the HR Tech app that allows companies to monitor the energy level of their teams in real time.

For this innovative startup we developed the brand communication strategy, key messages and declined the visual identity on all the main tools: logo animation, website, company presentation and guidelines for social media.

The stickers

Here’s the icon system we designed to exemplify the feedbacks on Yumi!

Clear objective
Which direction?
Ideas for everything!
Let it out!
Best team ever!
A little absent